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ITV’s ‘Dress The Nation,’ hosted by AJ Odudu, is a new reality competition where amateur designers create fashion pieces under time pressure, appealing to fans of ‘The Great British Sewing Bee.’ The show, airing in autumn 2025, features challenges like upcycling and couture, judged by industry experts.
Odudu’s vibrant hosting adds warmth, making it a feel-good addition to UK TV.
The format encourages creativity and sustainability, resonating with viewers interested in fashion and DIY culture.
Production highlights diverse contestants, from students to retirees, showcasing Britain’s talent.
The series could inspire fashion trends and boost interest in design careers, competing with established comfort TV like Bake Off.
Its launch reinforces ITV’s commitment to accessible, engaging reality content.




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