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An analysis explores current strategies among Europe’s top football leagues: while Spain’s La Liga and Italy’s Serie A aim to host domestic fixtures abroad (e.g., Barcelona in Miami, AC Milan vs Como in Australia), the Premier League is resisting this trend—opting instead for growth through broadcast and digital platforms.
With revenue of nearly €7.4 billion in 2023-24, the Premier League leads in financial and global visibility.
The article also touches on related sports business news including fitness brand Hyrox’s global ambitions, the Marshall Islands’ international football debut, and Red Bull’s acquisition and rebranding of a rugby team.




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