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LG introduced the world’s first true wireless TV with 4K 144Hz video and audio transfer via a Zero Connect Box, launched on August 19, 2025, offering a cable-free home entertainment experience.
Additionally, LG Display developed a method to reduce display driver integrated circuits in OLED TV panels, potentially lowering costs and making TVs more affordable.
LG TVs also became the first to support 4K 120Hz Nvidia GeForce NOW game streaming, enhancing gaming capabilities.
LG’s UK support initiatives, including repair requests and user feedback programs, further improve customer experience.
For the UK, these innovations align with trends in smart homes and gaming, offering consumers advanced entertainment options and potentially lower prices.
The wireless TV could transform UK living spaces, while cost reductions may boost LG’s market share in the competitive TV market, challenging Samsung and Sony.




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