British tennis star Emma Raducanu has signed a new sponsorship deal with personal care company Wild, stepping into the role of the brand’s first global ambassador.
The announcement came shortly after her third-round exit at the US Open, where she lost to Elena Rybakina.
Despite the defeat, Raducanu remains one of the sport’s most marketable figures, with her on-court success and off-court influence continuing to attract global brands.
Wild launched a campaign featuring Raducanu promoting its roll-on deodorant, with the player delivering the tagline: “Big wins start with small changes.” The campaign reflects Wild’s commitment to sustainability and aims to inspire consumers to make environmentally conscious choices.
In her statement, Raducanu said being a champion is about more than results, emphasising her desire to use her platform to support meaningful change.
Wild’s co-founder praised her as a “champion of change,” highlighting her role in challenging conventions in both sport and personal care.
The partnership is part of Raducanu’s expanding portfolio of endorsements, underscoring her commercial appeal despite recent challenges on the court.
She remains determined to improve her game, admitting that facing top opponents forces her to raise her level and motivates her to keep progressing.
As one of Britain’s most high-profile athletes, Raducanu’s latest deal signals her continued prominence as both a sports figure and a cultural icon.
The announcement came shortly after her third-round exit at the US Open, where she lost to Elena Rybakina.
Despite the defeat, Raducanu remains one of the sport’s most marketable figures, with her on-court success and off-court influence continuing to attract global brands.
Wild launched a campaign featuring Raducanu promoting its roll-on deodorant, with the player delivering the tagline: “Big wins start with small changes.” The campaign reflects Wild’s commitment to sustainability and aims to inspire consumers to make environmentally conscious choices.
In her statement, Raducanu said being a champion is about more than results, emphasising her desire to use her platform to support meaningful change.
Wild’s co-founder praised her as a “champion of change,” highlighting her role in challenging conventions in both sport and personal care.
The partnership is part of Raducanu’s expanding portfolio of endorsements, underscoring her commercial appeal despite recent challenges on the court.
She remains determined to improve her game, admitting that facing top opponents forces her to raise her level and motivates her to keep progressing.
As one of Britain’s most high-profile athletes, Raducanu’s latest deal signals her continued prominence as both a sports figure and a cultural icon.
