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The European Union imposed a €2.95 billion (approximately $3.5 billion) antitrust fine on Google for violating competition rules by favoring its own digital advertising technologies.
The EU Commission ordered Google to end self-preferencing practices and address conflicts of interest in the ad tech supply chain.
Google plans to appeal the ruling, arguing the decision harms European businesses and hurts the advertising ecosystem.
This is the fourth major antitrust penalty against Google by the EU, and signals continued regulatory scrutiny over its dominance in online advertising.
The ruling aims to create a fairer market and reduce conflicts of interest.




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