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At the Made by Google event on August 20, 2025, in New York, Google introduced the Pixel 10 series (Pixel 10, 10 Pro, 10 Pro XL, 10 Pro Fold), Pixel Watch 4, and Pixel Buds 2a/Pro 2, emphasizing AI-driven features via the Tensor G5 chip and Gemini AI.
The Pixel 10 series, starting at £799, features a 6.3-inch to 6.8-inch OLED display, triple-camera systems with up to 100x zoom, and new AI tools like Magic Cue, which proactively suggests actions based on user data, and Camera Coach for photography guidance.
The Pixel 10 Pro Fold, priced at £1,749, offers an 8-inch foldable display with IP68 resistance.
The Pixel Watch 4 (£349-£499) introduces a 3,000-nit domed display, 40-hour battery life, and satellite SOS (US-only initially).
Pixel Buds 2a (£129) and Pro 2 (£229) include noise cancellation and Gemini integration.
Pre-orders began August 20, with releases from August 28 to October 9.
UK-specific deals include trade-in bonuses up to £950.
These launches enhance UK consumer access to AI-driven devices, potentially influencing smartphone and wearable markets, while raising privacy and sustainability discussions under UK regulations.




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