McVitie’s has expanded its iconic Penguin biscuit range with the launch of Penguin Caramel, a new flavour featuring smooth milk chocolate and caramel-flavoured cream sandwiched between crunchy biscuit layers.
Available from September 1 in major UK supermarkets such as Asda and Sainsbury’s, the new biscuit is positioned as a perfect teatime treat or lunchbox addition to brighten the autumn season.
The Penguin biscuit, known for its milk chocolate coating, crunchy texture, and the classic joke inside every wrapper, has been a British favourite since its creation by MacDonald’s biscuit company in Glasgow in 1932 and later acquisition by McVitie’s.
Alongside the classic and other flavours like mint and orange, Penguin Caramel taps into the popular combo of chocolate and caramel, creating a rich and indulgent snack.
Marketing campaigns aim to capture nostalgic and family-friendly appeal, while introducing the classic biscuit to new generations.
This launch reflects McVitie’s long-standing heritage as one of the UK’s most beloved biscuit brands dating back to 1839 and their ongoing commitment to innovation within tradition.
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