The much-hyped £20 million Spotify deal with Prince Harry and Meghan Markle has officially ended, with the streaming service pulling the plug on the partnership.
The deal, which was meant to produce a slate of podcasts, only resulted in a single series, titled 'Archetypes,' hosted by Meghan.
The show, which featured conversations with celebrities like Mariah Carey and Serena Williams, was the only one to be released from the couple's production company, Archewell Audio.
This has led to the deal being widely criticized as 'disastrous' by commentators and royal observers.
A source at Spotify's podcast division told the BBC that the deal was a flop and that the couple produced very little content for the massive sum.
The partnership's end comes as Spotify's CEO, Daniel Ek, has been vocal about his frustration with the lack of productivity from some of the company's high-profile deals.
The move has sparked further speculation about the couple’s brand and their ability to deliver on big contracts.
One royal commentator noted that the couple have a history of failing to deliver on their promises, pointing to their previous deal with Netflix.
The source also noted that Meghan is now focusing on her new lifestyle brand, Archewell Media, which will feature a series of television shows and a blog.
The end of the Spotify deal is a major setback for the couple and raises questions about their future in the media industry.
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