Asahi, one of the world’s largest beer producers, has moved swiftly to reassure international markets, confirming that a cyberattack has exclusively targeted its operations in Japan and has not affected its supply chains in Europe or the UK.
The beverage giant, which owns a vast global portfolio including popular brands such as Peroni, Asahi Super Dry, Grolsch, and Fuller’s London Pride, issued a statement clarifying the limitations of the system failure.
The statement explicitly noted: “The system failure is limited to our operations within Japan.
None of Asahi’s manufacturing operations in Europe, including its UK beer supply, are impacted by this incident.” This immediate clarification reflects the company's concern over potential ripple effects in international markets, where consumers might fear shortages or delays.
An assessment report from last year highlighted that a cyberattack was one of the main risks faced by Asahi, with the potential to interrupt business operations and damage its brand, indicating the company had been aware of and preparing for such an event.
The attack on Asahi occurs amid a recent spate of similar cyber breaches targeting automakers, retailers, and other major companies globally.
Jaguar Land Rover Automotive Plc, for instance, recently announced expectations to restart operations in the coming days after a cyberattack hit its plants in the UK, Slovakia, India, and Brazil earlier in September.
Earlier this year, hackers also targeted the British retail sector, disrupting the operations of Marks & Spencer, Co-op, and Harrods.
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