Audi, the renowned German automobile manufacturer, is celebrating six decades of design and innovation by introducing a major revision to its model naming convention, aiming to simplify the selection process for customers.
This new system designates a letter for each vehicle platform: 'A' for low-floor cars, 'S' for performance variants, and 'Q' for SUVs.
A key feature of this change is that the model number will now remain consistent regardless of whether the car has an electric or internal combustion engine.
The A6 model is the first to adopt this new nomenclature, with the new A6 Sportback e-tron leading the charge.
This executive-class electric vehicle features a sporty rear end, with a single-motor version offering a 383-mile range and a Performance version boasting a 463-mile range.
The car's design prioritizes aerodynamic efficiency, achieving a drag coefficient of 0.21, making it the most aerodynamically efficient Audi to date.
To celebrate its heritage, Audi has showcased its classic fleet, representing design milestones from 1965 to the present day, including the iconic Audi Quattro, the popular TT, and the R8 supercar.
The company also pays tribute to its marketing history, specifically the 'Vorsprung durch Technik' slogan, which was reintroduced in the UK in the 1980s and became synonymous with the brand, significantly boosting sales.
This history of blending performance with a discreet aesthetic—a 'wolf in sheep's clothing' approach—is a tradition the new A6 Sportback e-tron continues, marking another chapter in Audi's story of excellence and engineering integrity.
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Audi is celebrating its 60th anniversary by overhauling its model naming system and unveiling the new A6 Sportback e-tron electric vehicle.
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