Audi, the celebrated German automaker, is commemorating six decades of design and engineering excellence by introducing a major simplification to its model naming convention.
This new system is designed to make the car selection process more straightforward for customers.
The new nomenclature uses a letter to denote the vehicle's platform: 'A' for low-floor cars, 'S' for performance variants, and 'Q' for SUVs.
A significant change is that the model number will now remain constant regardless of whether the car is electric or has an internal combustion engine, making it easier for customers to compare models.
The A6 is the first model to adopt this new naming structure, with the recently launched A6 Sportback e-tron leading the way.
This executive-class electric car features a sporty, sloping rear end.
The single-motor version offers a 383-mile range, while the Performance version boasts a 463-mile range.
The car's design prioritizes aerodynamic efficiency, achieving a drag coefficient of 0.21, making it the most aerodynamically efficient Audi ever produced.
To honor its heritage, Audi has displayed its classic fleet, showcasing design milestones from 1965 to the present, including the iconic Audi Quattro, the popular TT, and the R8 supercar.
The company also pays homage to its marketing history, specifically the 'Vorsprung durch Technik' slogan, which was reintroduced in the UK in the 1980s and became a powerful symbol of the brand, leading to a significant increase in sales.
This tradition of combining high performance with a discreet aesthetic is a legacy that the new A6 Sportback e-tron proudly continues, marking a new chapter in Audi's pursuit of excellence and engineering integrity.
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