'I tested 6 supermarket cornflakes and one was £1.05 cheaper and better than Kellogg's'
A taste test of cornflake brands from leading UK supermarkets has revealed a surprising winner that offers significantly better value than market leader Kellogg's.
The author, who has eaten Kellogg's cornflakes throughout their life, decided to test supermarket own-brand alternatives in a bid to find a cheaper, equally delicious and nutritious option. The brands tested were assessed on flavour, crunchiness, and value for money.
Kellogg's delivered the familiar experience that defined the taster's childhood. "One bite instantly transported me back to my childhood - it's the flavour and taste we've all grown up with," they wrote. The cornflakes were crunchy and delicious with a distinct flavour that belongs only to this brand and can't be replicated. They were also the sweetest-tasting option and had the lowest calorie count at 378kcal per 100g compared to 380kcal and above for competitors. However, at £2 for a 250g box, value for money proved problematic.
Waitrose's own-brand cornflakes demonstrated a different appeal. "Whereas most other supermarket labels cornflakes had fairly basic-tasting flavours there was something about Waitrose's offering that was different," the reviewer noted. While slightly lacking the extra toasty crunch of some competitors, they felt like "a perfectly acceptable alternative to Kellogg's." Most significantly, Waitrose offered superior value at £1 for a 500g box.
Marks and Spencer's single-ingredient cornflakes presented a more radical departure. Their appearance resembled chips rather than traditional cornflakes, with a flavour and texture likened to puffcorn. Though tasted decent enough, the reviewer concluded they were "too much of a departure from traditional cornflakes to truly consider this as an alternative to Kellogg's." At £2.65 for 325g, they also represented a premium buy.
The taste test ultimately succeeded in its endeavour to find a cheaper, quality alternative to the long-established breakfast staple.