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In a landmark move for British rugby, Premiership side Newcastle Falcons have been officially rebranded to Newcastle Red Bulls, following a significant takeover by the energy drink company.
The deal signifies a new era for the club, with Red Bull's investment expected to transform their fortunes.
The change has already had a significant impact on fan engagement, with the club announcing they have broken their record for season ticket sales.
The rebrand is a bold step, aligning a traditional English rugby club with a global sporting powerhouse, and it will be closely watched by the wider UK rugby community to see what success it brings on and off the field.




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