VisitScotland reports a record 4 million international tourists in 2025, a 15% increase from 2024, contributing £3.2 billion to the economy.
Key draws include Outlander filming locations like Doune Castle and Harry Potter sites such as the Glenfinnan Viaduct, popularized by social media.
Edinburgh’s festivals, including Hogmanay, and Glasgow’s music scene attracted 60% of visitors, while rural areas like the Highlands saw a 20% uptick due to eco-tourism.
The weak pound boosted spending, with Americans and Germans leading arrivals.
Sustainability concerns arise, with overtourism straining sites like Skye.
The government promotes off-season travel to ease pressure.
Social media campaigns, like #ScotlandIsCalling, amplified global interest, with influencers showcasing whisky tours and castle stays.
The boom supports 200,000 jobs but prompts calls for infrastructure upgrades to handle visitor surges.
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Majorca's hospitality sector struggles as tourists cut spending, leading to closures and menu changes.
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The US-based indoor water park resort chain, Great Wolf Lodge, is planning to open its first European location in the UK in 2026, featuring a 600-room hotel and a massive indoor water park.
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Laura Sanders shares her adventure-packed Caribbean cruise on P&O’s refurbished Britannia, challenging her assumptions about cruising.
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Anantara Palazzo Naiadi offers 5-star luxury blending Roman history with modern elegance near top attractions.
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World tourism hits 1.5 billion arrivals in 2025, surpassing 2019 figures.
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On the Greek island of Tinos, more than a thousand private chapels are meticulously maintained by families, a tradition rooted in faith and community.
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