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Hotel booking strategy has evolved significantly, with UK travellers often finding the best approach is to research on comparison sites like Booking.com, Hotels.com, and Kayak, then contact hotels directly for price matching or better rates.
Many hotels offer price matching guarantees and additional perks like free breakfast, Wi-Fi, or room upgrades when booking direct.
This approach also provides better customer service and flexibility for changes or cancellations.
For UK travellers, booking direct can also simplify expense claims and provide better protection under UK consumer rights.
Package deals combining flights and hotels may offer savings, but individual bookings often provide more flexibility for the independent travel style preferred by many UK tourists.




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