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UFC Light-Heavyweight Champion Alex Pereira continues to rise in the world of combat sports, leveraging his platform not only through a collection of highlight-reel knockouts but also through his surprising humility and unique charm.
Ahead of his title defence rematch against Magomed Ankalaev, the champion is described by those in his inner circle, such as his coach, as an ‘introvert but a sweetheart.’ His coach noted that while Pereira is generally quiet, he is ‘much more loose’ and jokes around once he opens up to people.
Despite his humble beginnings, which his team believes helps people relate to him, Pereira has cultivated an intimidating reputation inside the octagon.
His stone-faced, emotionless stare-downs during face-offs have become a signature move, occasionally affecting his opponents before they even step inside the cage.
Pereira often pays homage to his tribal ancestors, wearing face paint and a headdress during face-offs, a tradition that Jiri Prochazka once controversially accused him of using to win fights.
His coach added that Pereira is a ‘superstar but he doesn’t have that superstar vibe which people cannot reach.’ Pereira defended his title three times last year, headlining major events, and has successfully used social media and meet-and-greets to connect with fans, showcasing a likeable and accessible side that contrasts sharply with his formidable presence as one of the UFC’s biggest fighters.