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Brighton & Hove Albion’s 2030 refresh strategy, announced on September 18, 2025, involves key appointments like Jason Ayto as sporting director and Mike Cave as technical director, following David Weir’s exit.
Ayto’s Arsenal experience and multilingual skills are expected to bring fresh ideas, while Cave’s club knowledge ensures continuity.
The strategy includes a new head of technology, aiming for innovation and long-term success.
Pundits like Warren Aspinall and Jonny Cantor see these moves as exciting, with potential to enhance Brighton’s transfer market and infrastructure, building on their progressive reputation.
2025-09-18 16:25:00



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